Articles ::

Marketing Planning
Marketing Department/Staffing
Training
Research
Business Development/Cross Selling
Client Service
Practice Group Marketing
Other


Sally Schmidt has written more than 200 articles on a variety of marketing topics for the legal industry:

"Writing Your Annual Marketing Plan," Attorney at Work, November 8, 2022
View as PDF

"Committing Time to Marketing Your Law Practice," Attorney at Work, February 25, 2020
View as PDF

"Setting Practice Priorities: A Three-Part Process" Attorney at Work, August 14, 2019
View as PDF

"Planning a Strong Fourth Quarter for Your Law Practice," Attorney at Work, October 29, 2018
View Article

"Upping Your Marketing Game," Attorney at Work, December 7, 2015
View as PDF

"Expertise Marketing: The Value of Credentials," Attorney at Work, September 24, 2015
View as PDF

"Tips for Creating Some Marketing Discipline," Attorney at Work, May 28, 2015
View as PDF

"Marketing Where You Are: Build on a Passion," Attorney at Work, February 16, 2015
View as PDF

"Take Stock of Your Marketing and Business Development Activities," Attorney at Work, January 5, 2015
View as PDF

"Make Your Marketing More Persuasive," Attorney at Work, November 17, 2014
View as PDF

"Best Way to Organize Your Contacts," Attorney at Work, October 21, 2014
View as PDF

"Marketing to the Bar," Attorney at Work, April 17, 2014
View Article

"Lawyer Marketing as Easy as 1-2-3," Attorney at Work, October 22, 2013
View Article

"Lawyer Marketing Begins at Home," Attorney at Work, June 17, 2013
View Article

Marketing Advice From the Experts, The Legal Intelligencer, December 18, 2012
View as PDF

"Making Time for Marketing," Law Practice, May/June 2012
Link
View as PDF

"Being a One-Trick Pony: Developing Collaborative Relationships with Other Firms," Law Practice, September/October 2011
Link
View as PDF

“Open Minds and Ears: The Keys to Thriving in the Future," Law Practice, January/February 2010
Link
View as PDF

"The Whys and Hows of Industry Marketing," Law Practice, June 2009
Link
View as PDF

"Things to Do in a Slow Economy: Investing for a Turnaround," Law Trends & News Practice Area Newsletter, Spring 2009
Link
View as PDF

"Things to Do in a Slow Economy: Investing for a Turnaround," Law Practice, September 2008
Link
View as PDF

"Before You Leave: Making the Marketing Handoff," Law Practice, December 2007
Link
View as PDF

"Developing a Marketing Budget: Dollars and Sense," Law Practice, December 2006
Link
View as PDF

"How Can You Tell if Marketing is Working? Tips for Measuring ROI," Law Practice, June 2006
Link

"The Solution to Inertia? Think Small," Law Practice Management, March 2005
View as PDF

"Costly Marketing Mistakes: Don\'t Be the Poster Child," Law Practice Management, March 2004
View as PDF

"Measuring Your Marketing ROI," Law Practice Management, November/December 2002
View as PDF

"Good Ideas for Marketing Any Size Law Firm," Law Practice Management, September 2002
View as PDF

"Building Your Law Firm\'s Brand," Law Practice Management, September 2001
View as PDF

"Marketing Without a Vision," Law Practice Management, May/June 1999
View as PDF

"What Is Your Firm\'s Product?," Law Practice Management, September 1998
View as PDF

"Look Outside the Law Firm," Law Practice Management, March 1998
View as PDF

"Stepping Up To Smart Marketing," The American Lawyer, September 1996

"Marketing the Small Law Firm," Independence Chapter of the Association, Summer 1993
View as PDF

"What You Need to Know to Create Your Marketing Budget," Leadership & Management Directions, Spring 1992
With: Donna L.G. Shaft

"Firms Redirect Their Marketing Strategies With Eye on the Future," The National Law Journal, January 14, 1991
View as PDF

"Results of Marketing Activities Can Be Measured," Illinois Legal Times, April 1989
View as PDF

"Not Getting Away From It All: The Marketing Retreat," Illinois Legal Times, March 1989
View as PDF

Back to the Top

"Legal Marketers Growing Influence," Peer to Peer Magazine, Spring 2015
View as PDF

"Professional Development: It\'s Not Just for Lawyers," Law Practice, September/October 2010
Link
View as PDF

"Business Development," Strategies: The Journal of Legal Marketing, March 10, 2010
View as PDF

"Investing in your Marketing Department," Lexpert, September 2006
View as PDF

"Landing Your Next Job," Strategies, May 2004
View as PDF

"Finding the Right In-house Professional," Law Practice Management, May/June 2003
View as PDF

"Trends in the Law Firm Marketing Position," Law Marketing Exchange, February 1998

"You Ain\'t Seen Nothin\' Yet: The Law Firm Marketing Department of the Future," Marketing For Lawyers, December 1997

"Applying Marketing Principles to the Marketing Department (or Practice What You Preach)," Law Marketing Exchange, June 1996

"Making Way for Your Marketing Director," Minnesota Lawyer, March 1990

"Making Way for Your Marketing Director," Illinois Legal Times, October and November 1989

"What Kind of Marketer is Right for You?," Marketing for Lawyers, July 1989

"How to Hire Marketing Professionals," The National Law Journal, August 15, 1988
With: Fran Senner-Hurley

"Firm Development Mobilized by a \'New Breed\' of Resource," The National Law Journal, August 25, 1986

Back to the Top

"Getting Proactive in Your Marketing Efforts: How to Take the Lead," Law Practice, September 2007
Link
View as PDF

"Can Business Development Skills be Taught?," Lexpert, April 2006
View as PDF

"The New Generation of Lawyers: Planting the Marketing Seed," Law Practice, December 2005
Awarded the 2006 Edge Award for Best Column

"Teaching New Lawyers to Market," Law Practice Management, May/June 2001
View as PDF

"The Seven Habits of Unsuccessful Marketers," Law Practice Management, September 2000
View as PDF

"Internal Marketing Spawns Increased Legal Business," The Marketing News, June 21, 1985

Back to the Top

“Following Up on Client Feedback: The Key to the Survey Process," Law Practice, September/October 2009
Link
View as PDF

"Tips for Using Competitive Intelligence in Your Marketing Efforts," Law Practice, March 2009
Link
View as PDF

"The Power of Market Research," Law Practice Management, November/December 2003
View as PDF

"The Importance of Client Surveys - from the Client\'s Point of View," Strategies, October 2001

"Using Knowledge Management to Improve Your Marketing," Law Practice Management, November/December 2000
View as PDF

"Getting Client Input: What\'s the Point?," The Law Marketing Portal, October 2000
View as PDF

"NALP Survey, Focus Groups Give Insight Into Associate Retention," Law Firm Partnership and Benefits Report, July 1999
View as PDF

"Attrition - Don\'t Just Watch Your \'Product\' Walk Out the Door," Law Practice Management, November/December 1998
View as PDF

"Myths About Market Research," The Verdict, February 1998
View as PDF

"Looking In on Focus Groups," The Recorder, October 8, 1993
View as PDF

"Looking In on Focus Groups," The American Lawyer Management Service, September 1993

"Selling Your Lawyers on Client Surveys," The American Lawyer Management Service, March 1991
View as PDF

"Look Before You Make the Marketing Leap," Illinois Legal Times, May 1990

"The Client Audit: Protecting Your Assets," The Iowa State Bar News Bulletin, February 1990
View as PDF

"How to Conduct a Client Audit," Illinois Legal Times, February 1989

Back to the Top

"Differentiating Yourself," Attorney at Work, September 14, 2023
View as PDF

"Building Confidence in the Quality of Your Services," Attorney at Work, June 28, 2023
View as PDF

"Make Rain by Forming Good Habits," Attorney at Work, May 18, 2023
View as PDF

"Turning Rate Increase Discussions Into Opportunities," Attorney at Work, March 21, 2023
View as PDF

"Review and Reset Your Marketing and Business Development Activities," Attorney at Work, February 1, 2023
View Article

"Moving a Client from Satisfied to Loyal," Attorney at Work, November 22, 2022
View as PDF

"Positioning Yourself for Online Opportunities," Attorney at Work, October 20, 2022
View as PDF

"Targeting an Industry Niche," Attorney at Work, July 25, 2022
View as PDF

"Branching Out to Expand Your Clientele," Attorney at Work, June 16, 2022
View as PDF

"Diving Back Into Conferences: Ways to Brush Up Your Form," Attorney at Work, March 29, 2022
View as PDF

"Struggling to Reach Potential Clients? Find the Middleman," Attorney at Work, February 25, 2022
View as PDF

"Your Professional Attitude May Need an Adjustment," Attorney at Work, January 26, 2022
View as PDF

"Marketing and Business Development: Show and Tell," Attorney at Work, December 14, 2021
View as PDF

"Keeping Clients While Managing Extraordinary Change," Attorney at Work, October 19, 2021
View as PDF

"Seven Ways You May Be Sabotaging Your Business Development Efforts," Attorney at Work, September 27, 2021
View as PDF

"Lawyer Networking: Are You a Spoke or a Hub?," Attorney at Work, August 24, 2021
View as PDF

"Marketing When You’re Too Busy for Marketing," Attorney at Work, July 26, 2021
View as PDF

"What Will Hybrid Marketing Look Like for Law Firms?," Attorney at Work, June 15, 2021
View as PDF

"Business Development Starters for Law Firm Associates," Attorney at Work, May 27, 2021
View as PDF

"Warming Up a Cold Contact," Attorney at Work, April 26, 2021
View as PDF

"Embrace Permission Marketing," Attorney at Work, March 24, 2021
View as PDF

"Following Up Naturally: Tips for Nurturing Business Relationships," Attorney at Work, February 18, 2021
View as PDF

"Be the Firm’s Go-To Lawyer," Attorney at Work, January 21, 2021
View as PDF

"Sharing Origination Credit: Be a Cross-Selling Team Player," Attorney at Work, November 17, 2020
View as PDF

"To Build a Stronger Personal Connection With Clients, Highlight Common Interests," Attorney at Work, October 15, 2020
View as PDF

"Six Business Development Strategies for Lawyers," Attorney at Work, August 25, 2020
View as PDF

"Five Lawyer Marketing Fundamentals," Attorney at Work, July 22, 2020
View as PDF

"Targeting an Industry Niche," Attorney at Work, May 19, 2020
View as PDF

"What’s Your ‘One Big Thing’ for 2020?," Attorney at Work, December 12, 2019
View as PDF

"Get Specific With Your Ask," Attorney at Work, October 29, 2019
View as PDF

"What Do You Do? Crafting Your Elevator Speech," Attorney at Work, September 26, 2019
View as PDF

"Create Informational Tools for Your Clients" Attorney at Work, June 26, 2019
View as PDF

"Stepping Up to Marketing Success" Attorney at Work, May 30, 2019
View as PDF

"Cultivating Internal Referral Sources" Attorney at Work, April 25, 2019
View as PDF

"Rewarding Your Referral Sources" Attorney at Work, March 26, 2019

"Biggest Obstacle to New Business for Law Firms?," Attorney at Work, February 28, 2019
View as PDF

"Building Stronger Client Relationships Despite the Obstacles," Attorney at Work, December 18, 2018
View as PDF

"Marketing Discreetly - Ways to Market Your Experience Without Violating Client Confidences," Attorney at Work, September 20, 2018
View Article

"Packaging Yourself - Five things that contribute to a favorable first impression," Attorney at Work, August 23, 2018
View Article

"Making Firm Meetings and Retreats Personally Productive," Attorney at Work, June 21, 2018
View as PDF

"Follow Up to Increase Your Chances of Getting Business," Attorney at Work, May 23, 2018
View as PDF

"Business Development Skills That Don’t Take Talent," Attorney at Work, April 30, 2018
View as PDF

"Make the Most of Business Development Meetings," Attorney at Work, February 14, 2018
View as PDF

"Be the Hub, Not the Wheel," Attorney at Work, January 18, 2018
View as PDF

"How to Work the Room at Networking Events," Attorney at Work, December 20, 2017
View as PDF

"Writing Your Annual Business Development Plan," Attorney at Work, November 21, 2017
View as PDF

"Checklist for Staffing Your Law Firm’s Trade Show Booth," Attorney at Work, October 25, 2017
View as PDF

"Seven Ways You May Be Sabotaging Your Business Development Efforts," Attorney at Work, September 27, 2017
View as PDF

"Keep Your Law Practice Ahead of the Curve," Attorney at Work, September 6, 2017
View as PDF

"How to Work the Room at Networking Events," Attorney at Work, May 23, 2017
View as PDF

"Writing Your Way to New Business," Attorney at Work, April 27, 2017
View as PDF

"Marketing with a Purpose: Set Objectives," Attorney at Work, March 27, 2017
View as PDF

"The Client Relationship Meeting," Attorney at Work, February 23, 2017
View as PDF

"What You Don’t Know CAN Hurt You," Attorney at Work, January 19, 2017
View as PDF

"Your Secret Marketing Weapon," Attorney at Work, October 26, 2016
View as PDF

"Building Relationships With Contacts," Attorney at Work, July 7, 2016
View as PDF

"Leap Your Business Development Hurdles," Attorney at Work, June 2, 2016
View as PDF

"The Power of Facts in Marketing," Attorney at Work, April 25, 2016
View as PDF

"Cross-Selling Made Simple," Attorney at Work, February 24, 2016
View as PDF

"Control Your Own Destiny through Business Development," Attorney at Work, August 24, 2015
View as PDF

"Marketing: Capitalizing on New Developments," Attorney at Work, July 16, 2015
View as PDF

"Expand Your Universe of Contacts," Attorney at Work, April 23, 2015
View as PDF

"What is Your Brand?," Attorney at Work, March 19, 2015
View as PDF

"Looking for Business with the Right Outside Organization," Attorney at Work, September 22, 2014
View as PDF

"How to Market Your Services," Attorney at Work, August 26, 2014
View as PDF

"More Business Development Tips for Associates," Attorney at Work, July 21, 2014
View Article

"Business Development Starters for Associates," Attorney at Work, June 25, 2014
View Article

"Invest in Yourself," Attorney at Work, May 27, 2014
View Article

"Online Profiles: Presenting the Best Version of Yourself," Attorney at Work, March 20, 2014
View Article

"Meeting With a Purpose," Attorney at Work, January 20, 2014
View Article

"Starting the Year Right: Business Development Goals for Every Lawyer," Attorney at Work, December 16, 2013
View Article

"Build Communities, Build Business," Attorney at Work, November 18, 2013
View Article

"Look Outside the Legal Biz," Attorney at Work, September 17, 2013
View Article

"Thought Leadership for Lawyers: Hit the Mark," Attorney at Work, May 20, 2013
View Article

"Be Enthusiastic," Attorney at Work, April 17, 2013
View Article

"Building Relationships with Non-Clients," Attorney Journal, San Diego Edition, Volume 116, 2013

"Stand Out from the Crowd," Attorney at Work, March 20, 2013
View Article

"Personalize Your Message," Attorney at Work, February 29, 2013
View Article

"Engaging Associates in Business Development," Law Practice, September/October 2012
Link
View as PDF

"Solidifying Relationships with Old-Fashioned Networking," Law Practice, January/February 2012
Link
View as PDF

"Asking a Question is a Marketing Technique," Law Practice, November/December 2011
Link
View as PDF

"Creating a Game Plan for Your Contacts," Law Practice, May/June 2011
Link
View as PDF

"Punching Above Your Weight: Strategies for Smaller Law Firms," Law Practice, January/February 2011
Link
View as PDF

"Building Relationships with Non-Clients: 20 Next Steps to Take," Law Practice, December 2008
Link
View as PDF

“How Diversity Can Play a Role in Your Firm’s Business Development,” Law Practice, June 2008
Link
View as PDF

"Aligning Marketing Materials with Business Development," Law Practice, September 2006
Link
View as PDF

"Mining Your Client Base for Opportunities," Lexpert, June 2006
View as PDF

"It All Begins with Your Target Audience," Law Practice, September 2005

"Make or Break Steps for Winning the Business," Law Practice, June 2005
View as PDF

"Four Steps to Taking Control of Cross-Selling," Law Practice Management, November/December 2004
View as PDF

"Law Firms Shift from Strategic Positioning to Business Development," Of Counsel, October 2001

"Marketing to the Middleman," Law Practice Management, March 2001
View as PDF

"Choosing Sides," Law Practice Management, May/June 2000
View as PDF

"Developing New Business by Developing Relationships," ALI-ABA CLE Review, August 1999

"What Does the Prospect Really Need?," Law Practice Management, November/December 1997
View as PDF

"Selective Marketing: Not Everyone\'s a Client," The Connecticut Law Tribune, May 29, 1995

"Prospecting for Clients," The American Lawyer Management Service, March 1995
View as PDF

"What Marketers and Lawyers Can Do to Cross Sell," The Law Marketing Exchange, January 1991
View as PDF

"Branch Offices Help Develop Business," Illinois Legal Times, May 1989
View as PDF

"Narrow Your Target," Illinois Legal Times, November 1988
View as PDF

Back to the Top

"When Things Go Wrong With Clients," Attorney at Work, October 24, 2023
View as PDF

"Lawyer Billing Is Marketing: 11 Ways to Write Better Invoices and Time Entries," Attorney at Work, August 22, 2022
View as PDF

"Building a Solid Relationship With Clients Throughout the Client Journey," Attorney at Work, August 16, 2022
View as PDF

"Legal Pricing: Good Lawyers Talk Money With Their Clients," Attorney at Work, May 24, 2022
View as PDF

"Earning a Client’s Trust: What It Takes," Attorney at Work, March 19, 2020
View as PDF

"How to Make the Most of Client Visits," Attorney at Work, January 22, 2019
View as PDF

"Service Delivery Takes Center Stage," Attorney at Work, July 30, 2018
View Article

"Understanding the Client’s Decision," Attorney at Work, July 19, 2017
View as PDF

"Dealing With an Upset Client," Attorney at Work, June 22, 2017
View as PDF

"Making Clients’ Lives Easier," Attorney at Work, November 29, 2016
View as PDF

"How Effective Communicators Help Clients Understand," Attorney at Work, October 6, 2016
View as PDF

"Lawyer, Know Thy Client," Attorney at Work, July 28, 2016
View as PDF

"Teaming Up for a Prospect Pitch Meeting," Attorney at Work, March 23, 2016
View as PDF

"Increasing Contact With Clients," Attorney at Work, January 21, 2016
View as PDF

"Running a Client Team," Attorney at Work, October 26, 2015
View as PDF

"Addressing Pricing Questions," Attorney at Work, January 27, 2015
View as PDF

"Get Feedback from Your Clients," Attorney at Work, February 20, 2014
View Article

"Billing is Marketing," Attorney at Work, August 22, 2013
View Article

"Good Lawyers Talk Money with Their Clients," Attorney at Work, July 17, 2013
View Article

"Collaborating with Clients to Shape your Services," Law Practice, May/June 2010
Link
View as PDF

“Following Up on Client Feedback: The Key to the Survey Process," Law Practice, September/October 2009
Link
View as PDF

"Transitioning Your Client Relationships: Key Steps for a Smooth Succession," Law Practice, March 2006
Link

"Creating a Client Service Culture," Lexpert, February 2006
View as PDF

"An Idea That Works: Organize Around Your Clients," Law Practice Management, September 2004
View as PDF

"Controlling Your Destiny," Law Practice Management, May/June 2002
View as PDF

"Building Client Relationships in an Age of Change," Law Practice Management, March 2002
View as PDF

"Lessons Learned: How Clients Can Help You Make Better Decisions," Strategies, July 2000
View as PDF

"Getting Clients Invested in Your Firm," Law Practice Management, September 1999
View as PDF

"Market the Firm With Customer Service: Three Low-cost Tactics," Law Office Administrator, September 1997
View as PDF

"Administrators Can Improve Client Relations," OLMANET, Oregon Chapter of the Association of Legal Administrators, July/August 1997
View as PDF

"New Ideas for Keeping Clients Happy," Lawyers Weekly USA, June 16, 1997
View as PDF

"Putting Clients at the Heart of Your Firm\r\n\r\n," Professional Marketing, May 1997

"Creating Partnerships With Clients," Practice Development News, April 1995
View as PDF

"Administrators Can Improve Client Relations," The Verdict, February 1995
View as PDF

"How to Convey Quality in Your Routine Legal Work to Clients," Law Office Management & Administration Report, April 1992
View as PDF

"Six Steps to Service Excellence," Leadership & Management Directions, Spring 1992
View as PDF

"Client Care," The Law Marketing Exchange, November 1990
View as PDF

"The Client Service Edge: The Key to Your Firm\'s Future," Law Practice Management, April 1990
View as PDF

"To Keep Clients Happy, Keep in Touch," The American Lawyer, December 1989
View as PDF

"Pave the Way for Better Client Relations," Marketing for Lawyers, December 1989
View as PDF

"Finding Ways to Follow Up," Illinois Legal Times, September 1989
View as PDF

"What Do Clients Want?," Minnesota Lawyer, August 1989
View as PDF

"How to Find and Keep the Keepers: Client Relations," Minnesota Law Journal, January 1989
View as PDF

"Learn From the Client," Illinois Legal Times, December 1988
View as PDF

"Support Staff Joins the Marketing Effort," Marketing for Lawyers, June 1987
View as PDF

Back to the Top

"The Whys and Hows of Industry Marketing," Law Practice, June 2009
Link
View as PDF

"Creating Communities Through Affinity Marketing," Lexpert, June 2007
View as PDF

"Effective Branding is a Practice Group Activity," Law Practice, May/June 2004

"Should You Productize Your Services?," Law Practice Management, July/August 2003
View as PDF

"Niche Marketing: Repackaging Your Expertise," Law Practice Management, March 2000

"Marketing a Litigation Practice," Law Practice Management, December 1999
View as PDF

"Target Marketing: Not Just for Products Anymore," Marketing For Lawyers, April 1997
View as PDF

"Taking Care of Business," The Compleat Estate Planning Attorney, January 1996
View as PDF

"Your Staff Can Help Build Relationships With Elderly Clients," Serving Elderly Clients, August 1994
View as PDF

"Marketing the Specialty Practice Area," The American Lawyer Management Service, September 1990
View as PDF

Back to the Top

"Legal Experts Discuss impact of Economics and Coming Trends,” Strategies: The Journal of Legal Marketing, February 10, 2010
View as PDF

“Keeping Up With Marketing Speak,” Law Practice, March 2008
Link
View as PDF

"When Is a Credential Really a Credential? Assessing Lawyer-Ranking Directories," Law Practice, June 2007
Link
View as PDF

"Marketing and Women: There are Differences," Lexpert, April 2007
View as PDF

"How to Make the Most of Your Lateral Lawyers," Law Practice, March 2007
View as PDF

"Technology’s Impact on Marketing," Lexpert, February 2007
View as PDF

"The Pay Play," Lexpert, November/December 2006
View as PDF

"Is Your Marketing Stuck Inside the Box?," GP Solo, September 2006
With: Linda Hazelton, Phyllis Weiss Haserot, Mark Beese, and Diane E. Hamlin
Awarded the 2006 Edge Award for Best Article
View as PDF

"Insights and Observations on Twenty Years of Law Firm Marketing," The Complete Lawyer, March 2005

"Delegating Marketing," Law Practice Management, March 2003
View as PDF

"Turning Lemons into Lemonade," Law Practice Management, May/June 1998
View as PDF

"Heat, Humidity, and Billing Statements," Law Practice Management, September 1997
View as PDF

"Do You Recognize Your Marketing Program?," The Verdict, September 1997
View as PDF

"Back to the Basics," The Verdict, May 1997
View as PDF

"It Works! Case Study of a Successful PR Program," Law Marketing Exchange, February 1996

"Back to the Basics," Legal Management, January/February 1996

"One Quick Question," NALP Bulletin, September 1995

"Maximizing Returns on Limited Resources," The Recorder, May 5, 1995

"Focus: Working Effectively Together," Cabrillo Communique, Association of Legal Adminstrators-Cabrillo Chapter, January 1994

"Focus: Marketing for Women Lawyers," Leadership & Management Directions, Fall 1993

"Beyond the \'Quality\' Rhetoric," Wisconsin Association of Legal Administrators Newsletter, Spring 1993
View as PDF

"State of Law Firm Marketing Activity," Marketing for Lawyers, June 1992
View as PDF

"In-House Legal Staff Can Market Its Own Product," The National Law Journal, March 16, 1992
View as PDF

"Are Law Firms Making Any Progress?," The Bottom Line, February 1992
View as PDF

"A Survey of Law Firm Marketing," The American Lawyer Management Service, December 1990
View as PDF

"Proposal from Sally J. Schmidt: First, Make Partners Accountable," The American Lawyer, December 1990
View as PDF

"Marketing: It\'s More Than Just a Fad," The Iowa State Bar News Bulletin, November 1989
View as PDF

"Designing a Marketing Information System," Illinois Legal Times, July 1989
View as PDF

"Law Firm Brochures: They\'re Here to Stay," Ohio Law, October 1988
View as PDF

"Which Pricing Option is Right for Your Firm?," Marketing for Lawyers, September 1988
View as PDF

"Making \'Pricing\' a Marketing Priority," Marketing for Lawyers, August 1988
View as PDF

"Focus on Attorney\'s Good Ideas," Marketing for Lawyers, November 1987
View as PDF

"Law Firm Brochures: They\'re Here to Stay," Minnesota Lawyer, August 1987

"Law Firm Marketing: Beyond Brochures and Bates," Bench & Bar of Minnesota, October 1984
With: Ken Roering

Back to the Top