Presentations ::

Sally Schmidt has made more than 250 presentations at legal industry conferences in the U.S. and internationally:
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"Law Office Marketing and Long-Range Planning," 1988 Association of Legal Administrators Educational Conference, Chicago, IL (May 3, 1988)

"The Marketing of Legal Services," University of Quebec Program "Le Marketing Des Services Professionals," Montreal, Quebec (April 13, 1988)

"Marketing Plans for Individual Lawyers, Boutiques, Departments or Practice Areas" and "New Marketing Techniques," Law Journal Seminars Program "Marketing for Law Firms: 1988," New York (March 21 and 22, 1988)

"The In-House Marketing Director: An Essential Position in the Prosperous Firm of the '90s," Practicing Law Institute Program "Managing the Medium-Sized Law Firm," San Francisco, CA (December 15, 1987)

"The In-House Marketing Director: An Essential Position in the Prosperous Firm of the '90s," Practicing Law Institute Program "Managing the Medium-Sized Law Firm," New York, NY (November 10, 1987)

"Emerging Trends in Law Firm Administration: Marketing," Legal Assistant Management Association's Third Annual Conference, New Orleans, LA (November 4, 1987)

"How to Develop a Law Firm Brochure," Minnesota State Bar Association Seminar "How to Market Your Law Firm," Minneapolis, MN (August 21, 1987)

"Recent Developments in Public Relations and Marketing: The In-House Marketing Director," American Lawyer Seminar "An Update on the '80s Shakeout," New York, NY (June 2, 1987)

"Marketing Your Law Firm," 1987 Association of Legal Administrators Educational Conference, Orlando, FL (May 18, 1987)

"Training Support Staff," Legal Marketing Association's Second Annual Conference, Boston, MA (April 23, 1987)

"Marketing Training for Staff Members," American Marketing Association's Fifth Annual Services Marketing Conference, Boston, MA (September 8, 1986)

"Marketing Training," American Marketing Association's Professional Services Symposium, Toronto, Canada (May 8, 1986)

"Marketing Training for Attorneys and Staff," Legal Marketing Association's Annual Conference, San Diego, CA (February 27, 1986)

"Internal Marketing Programs for Business Development," American Marketing Association's Fourth Annual Services Marketing Conference, San Francisco, CA (September 11, 1985)

"Internal Marketing," Legal Marketing Association Conference, San Francisco, CA (April 25, 1985)

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