Presentations ::

Sally Schmidt has made more than 250 presentations at legal industry conferences in the U.S. and internationally:
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"Introduction to Marketing" and "Sources and Systems for Market Research," 1990 Association of Legal Administrators Educational Conference, San Francisco, CA (April 5, 1990)

"Laying the Groundwork," "How Small Firms Can Market Effectively on Limited Budgets," "Marketing Plans for the Individual Attorney" and "What\'s New in Marketing Techniques," Law Journal Seminars Program "Marketing for Law Firms: 1990," New York (March 19 and 20, 1990)

"Creating a Results-Oriented Marketing Program," State Bar of Wisconsin Mid-Winter Convention, Milwaukee, WI (January 18, 1990)

"Business Development for Women Lawyers" and "Marketing for the Legal Profession," California Lawyer\'s Law Forum 90, Los Angeles, CA (December 12, 1989)

"Marketing From the Professional\'s Point of View," American Academy of Matrimonial Lawyers Annual Meeting, Chicago, IL (November 4, 1989)

"Tips for Effective Law Firm Marketing: Marketing Administrators," Altman & Weil\'s "Law Firm Marketing for the 1990s," Los Angeles, CA (October 11, 1989)

"Tips for Effective Law Firm Marketing: Marketing Administrators," Altman & Weil\'s "Law Firm Marketing for the 1990s," Philadelphia, PA (September 27, 1989)

"Tips for Effective Law Firm Marketing: Marketing Administrators," Altman & Weil\'s "Law Firm Marketing for the 1990s." New York, NY (September 26, 1989)

"Advertising for Greater Profits: Brochures," Law Firm Profit Report\'s "First Annual Law Firm Profitability Summit," Las Vegas, NV (June 5 and 6, 1989)

"Making Sense Out of Marketing" and "Client Surveys and Audits," Illinois Legal Times and Sally Schmidt Consulting Seminar "Marketing the Small and Mid-Sized Law Firm," Chicago, IL (May 11, 1989)

"Following Up and Measuring Success," Law Journal Seminars Program "Marketing for Law Firms: 1989," New York, NY (March 13 and 14, 1989)

"Developing Effective Printed Materials" American Bar Association and the Legal Marketing Association\'s Program," Beyond the Brochure: An International Conference on Legal Services, San Francisco, CA (November 17 and 18, 1988)

"Law Office Marketing and Long-Range Planning," 1988 Association of Legal Administrators Educational Conference, Chicago, IL (May 3, 1988)

"The Marketing of Legal Services," University of Quebec Program "Le Marketing Des Services Professionals," Montreal, Quebec (April 13, 1988)

"Marketing Plans for Individual Lawyers, Boutiques, Departments or Practice Areas" and "New Marketing Techniques," Law Journal Seminars Program "Marketing for Law Firms: 1988," New York (March 21 and 22, 1988)

"The In-House Marketing Director: An Essential Position in the Prosperous Firm of the \'90s," Practicing Law Institute Program "Managing the Medium-Sized Law Firm," San Francisco, CA (December 15, 1987)

"The In-House Marketing Director: An Essential Position in the Prosperous Firm of the \'90s," Practicing Law Institute Program "Managing the Medium-Sized Law Firm," New York, NY (November 10, 1987)

"Emerging Trends in Law Firm Administration: Marketing," Legal Assistant Management Association\'s Third Annual Conference, New Orleans, LA (November 4, 1987)

"How to Develop a Law Firm Brochure," Minnesota State Bar Association Seminar "How to Market Your Law Firm," Minneapolis, MN (August 21, 1987)

"Recent Developments in Public Relations and Marketing: The In-House Marketing Director," American Lawyer Seminar "An Update on the \'80s Shakeout," New York, NY (June 2, 1987)

"Marketing Your Law Firm," 1987 Association of Legal Administrators Educational Conference, Orlando, FL (May 18, 1987)

"Training Support Staff," Legal Marketing Association\'s Second Annual Conference, Boston, MA (April 23, 1987)

"Marketing Training for Staff Members," American Marketing Association\'s Fifth Annual Services Marketing Conference, Boston, MA (September 8, 1986)

"Marketing Training," American Marketing Association\'s Professional Services Symposium, Toronto, Canada (May 8, 1986)

"Marketing Training for Attorneys and Staff," Legal Marketing Association\'s Annual Conference, San Diego, CA (February 27, 1986)

"Internal Marketing Programs for Business Development," American Marketing Association\'s Fourth Annual Services Marketing Conference, San Francisco, CA (September 11, 1985)

"Internal Marketing," Legal Marketing Association Conference, San Francisco, CA (April 25, 1985)

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