Presentations ::

Sally Schmidt has made more than 250 presentations at legal industry conferences in the U.S. and internationally:
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"Developing New Business By Nurturing Existing Clients" and "Client Surveys," Association of Legal Administrators Region 5 Conference, Vancouver, Canada (October 19, 1995)

"Do Your Marketing Efforts Result in Business?," Metropolitan New York Chapter of the Legal Marketing Association, New York, NY (May 3, 1995)

"How Outside Counsel Can More Effectively Meet Client Needs," Minnesota State Bar Association Practice Development Section Meeting, Minneapolis, MN (April 25, 1995)

"Marketing Your Practice Professionally and Ethically: What Works and What Doesn't," Utah Bankruptcy Lawyers' Forum, Salt Lake City, UT (April 24, 1995)

"Existing Client Care and Niche Marketing," 95 Marketing Professional Services Conference sponsored by Financial Times and Professional Marketing, London, England (April 20, 1995)

"Can Alternative Billing Strategies Be 'Win-Win'?," Legal Marketing Association's Annual Conference, New Orleans, LA (March 17, 1995)

"Keeping Clients Satisfied," Gulf Shores Annual Partners' Dinner of the Gulf Shores Chapter of the Association of Legal Administrators, Fort Myers and Sarasota, Florida (March 7 and 8, 1995)

"Marketing: The Early Years," Law Practice Class of William Mitchell College of Law, St. Paul, MN (January 25, 1995)

"Marketing Your Law Firm " First Annual Indiana Defense Lawyers Association Conference and Annual Meeting, Indianapolis, IN (December 9, 1994)

"Binding Clients to the Firm: What Is The Client Looking For?," Association of Legal Administrators' Region 3 Educational Conference, Chicago, IL (November 4, 1994)

"Measuring the Delivery of Client Services," "Assessing Client Satisfaction: Using the Results in Your Marketing Program" and "Twenty Low Budget/High Return Marketing Techniques That Work" Institute on Law Firm Management's Fourth International Conference on Legal Services Marketing entitled, "Building the Client-Driven Law Firm: What It Does Right and How We Can Learn From It," San Francisco, CA (October 27, 28 and 29, 1994)

"Beyond the Brochure--What's Next?," St. Louis Chapter of the Association of Legal Administrators' Meeting, St. Paul, MN (October 6, 1994)

"The Rainmaking Game," Mid-Atlantic Chapter Meeting of the Legal Marketing Association, Washington, D.C. (September 27, 1994)

"What Clients Really Want from Law Firms" and "Spending Money to Make Money," Wisconsin Chapter of the Association of Legal Administrators Fall Seminar, Milwaukee, WI (September 22, 1994)

"Law Firm Marketing in the Face of Change," Tri-State Chapter of the Association of Legal Administrators Meeting, Cincinnati, OH (September 20, 1994)

"Improving Client Service and Client Relations," Calgary Chapter of the Association of Legal Administrators' Meeting, Calgary, Canada (June 22, 1994)

"Improving Client/Attorney Relations and Client Service," Rochester Chapter of the Association of Legal Administrators' Meeting, Rochester, NY (June 15, 1994)

"Improving Client/Attorney Relations and Client Service" Nutmeg Chapter of the Association of Legal Administrators' Fourteenth Annual Managing Partners' Dinner, Hartford, CT (May 19, 1994)

"Ending the Drought--How to Make Rain in the 90's," Pennsylvania Bar Association's "Women in the Profession" Conference, Philadelphia, PA (May 12, 1994)

"Client Surveys: Going to the Source" and "Partners and Marketing Directors--How to Work Together to Achieve Common Goals," Law Journal Seminars-Press Eighth Annual Symposium on "Marketing for Law Firms: 1994," New York (May 5, 1994)

"Service Quality As The Ultimate Marketing Strategy" and "Law Firm Marketing Trends," Julian Midwinter & Associates Symposium "Marketing for Law Firms 1994," Brisbane, Sydney and Melbourne, Australia (April 27, 28 and 29, 1994)

"Can We Talk?'--Using Surveys to Find Out What Your Clients Really Think," 1994 Association of Legal Administrators Educational Conference, San Francisco, CA (April 22, 1994)

"'You Want Me To Do What?' Expectations for Law Firm Marketers," Legal Marketing Association's Eighth Annual Conference, Nashville, TN (March 12, 1994)

"Marketing Your Law Firm Professionally and Ethically: What Works and What Doesn't," Federation of Insurance & Corporate Counsel Mid-winter Meeting, Kapalua, Maui (March 2, 1994)

"Client Surveys and Focus Groups," Association of Legal Administrators/The Greater Chicago Chapter Meeting, Chicago, IL (February 8, 1994)

"Marketing: The Early Years," Law Practice Class of William Mitchell College of Law, St. Paul, MN (February 2, 1994)

"Ten Marketing Techniques That Are Always Good Ideas," William Mitchell College of Law Alumni/ae Association Winter Luncheon, St. Paul, MN (January 27, 1994)

"Current Marketing Trends," Minnesota Legal Administrators Association Meeting, Minneapolis, MN (January 11, 1994)

"Marketing Systems and the Administrator's Role," Association of Legal Administrators Region 4 Annual Educational Conference, New Orleans, LA (September 18, 1993)

"Marketing the Intangible: When Clients Are Buying You," American Marketing Association Chapter Meeting, Madison, WI (September 14, 1993)

"What Do Your Clients Really Think?," American Bar Association Law Practice Management Section's 1993 Annual Meeting, New York, NY (August 8, 1993)

"Marketing Techniques: What Works and What Doesn't," Vancouver Association of Legal Administrators General Dinner Meeting, Vancouver, Canada (June 22, 1993)

"Client Surveys: The Best Way to Keep Clients and Expand Their Business," "Career Advancement Techniques for Marketing Professionals," "How Small Firms Can Get Big Results," "Cross-Marketing: The Easiest, Least Threatening, Most Profitable and Most Ignored Form of Marketing" and "Marketing Plans for Individual Lawyers: What To Do When Management Turns on the Pressure," Law Journal Seminars-Press Seventh Annual Symposium on "Marketing for Law Firms: 1993," New York (May 20 and 21, 1993)

"Conducting a Law Firm Image Study," Legal Marketing Association's Seventh Annual Conference "Forecasting the Future: Leadership in Legal Services Marketing," San Francisco, CA (March 12, 1993)

"Law Firm Marketing--The Big Picture," "Marketing Strategies and Putting Them Into Action," and "Service Quality--The U.S. Perspective," 1993 New Zealand Law Conference, Wellington, New Zealand (March 3 and 4, 1993)

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