Presentations ::

Sally Schmidt has made more than 250 presentations at legal industry conferences in the U.S. and internationally:
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"Innovative Marketing Ideas," Association of Legal Administrators’ Region 3 Educational Conference, Minneapolis, MN (October 8, 2005)

"Designing an Effective Research Project," ALM Webinar (September 26, 2005)

"The Relationship, Revenue and Referral Recipe," Meritas Marketing Summit, Minneapolis, MN (September 9, 2005)

"LMA Roles Compensation Survey 2005," Southern California Legal Marketing Association, Dana Point, CA (August 10, 2005)

"Trends in Law Firm Marketing," Rochester ALA meeting, Rochester, NY (April 13, 2005)

"A Case Study in Market Research," Legal Marketing Association 2005 Annual Conference, Phoenix, AZ (April 8, 2005)

"Developing and Maintaining Client Relationships," Hennepin County Bar Association Family Law Section, Minneapolis, MN (March 9, 2005)

"Gaining Partner Buy-In," Association for Accounting Marketing Minnesota Chapter, Bloomington, MN (March 8, 2005)

"How to Determine What, and Who, Is Essential for Long-term Success," IOMA Teleseminar, New York, NY (February 24, 2005)

"Marketing to Emerging Growth Companies & Medium Size Businesses," 2005 Marketing Partner Forum, North San Diego, CA (January 20, 2005)

"Marketing Strategies for Attracting the Ideal Client," 2004 Autumn Alumni CLE Symposium, Hamline University, St. Paul, MN (October 8, 2004)

"50 Ideas in 50 Minutes: Successful Marketing Initiatives to Take and Implement Today," Minnesota Legal Marketing Association, Minneapolis, MN (October 6, 2004)

"Connecting Your Firm to the Outside World," Wisconsin Association of Legal Administrators Fall 2004 Workshop, Oconomowoc, WI (September 21, 2004)

"Practice Group or Niche Marketing: Developing Strategies & Plans ," Legal Marketing Association Atlanta, Atlanta, GA (September 15, 2004)

"Practice Group or Niche Marketing: Developing Strategies & Plans," Legal Marketing Association Birmingham, Birmingham, AL (September 14, 2004)

"Strategies to Enhance Your Department, Responsibility and Value," Legal Marketing Association Chicago Chapter, Chicago, IL (August 23, 2004)

"Marketing Strategies and Measuring Results," North Carolina Association of CPAs 2004 Small Business Forum, Greensboro, NC (June 24, 2004)

"Practice Area or Industry Focus? Developing Effective Marketing Strategies," Legal Marketing Association Rocky Mountain Chapter, Denver, CO (June 8, 2004)

"Marketing Through Career Stages," Midwest Regional Conference for Women in the Law, Minneapolis, MN (April 22, 2004)

"Practice Group or Niche Marketing: Developing Strategies and Plans," LMA Los Angeles Chapter, Los Angeles, CA (January 15, 2004)

"Trends in Law Firm Marketing," LMA Minnesota Chapter, Minneapolis, MN (September 17, 2003)

"Marketing: What You Should Do," Minnesota Institute Legal Education, Minneapolis, MN (April 29, 2003)

"Developing and Administering a Comprehensive Marketing Strategy for Recruiting," NALP 2003 Annual Education Conference, Orlando, FL (April 24, 2003)

"Improving and Managing Client Relationships," South Carolina Bar/South Carolina Women Lawyers Association, Columbia, SC (April 11, 2003)

"Latest Trends in Law Firm Branding and Marketing," Lex Mundi Marketing Forum 2002, Quebec City, Quebec, Canada (August 23, 2002)

"Measuring the Results of Your Marketing Investment," LMA Wisconsin Chapter, Milwaukee, WI (June 4, 2002)

"Marketing, Client Relations and Client Service," Minnesota Institute of Legal Education, Minneapolis, MN (May 13, 2002)

"How to Turn Newsletter Subscribers into Firm Clients," Employment Law Editors Meeting, San Antonio, TX (May 3, 2002)

"Developing and Administering a Comprehensive Marketing Strategy," NALP 2002 Annual Education Conference, Kansas City, MO (April 10, 2002)

"How to Motivate Lawyers and Track Results," LMA Southwest Chapter meeting, Phoenix, AZ (March 26, 2002)

"How to Motivate Lawyers and Track Results," ALA Beehive Chapter meeting, Salt Lake City, UT (March 19, 2002)

"Development of a Client Service Program," ALA Nutmeg Chapter Marketing Workshop, Windsor Locks, Connecticut (March 15, 2002)

"Delighting Your Clients: Strategies for Retaining and Expanding Client Relationships," Meritas Annual Meeting, LaJolla, CA (March 9, 2002)

"Measuring Your Marketing ROI," LMA Mid-Atlantic chapter meeting, Washington, D.C. (February 9, 2002)

"Hiring Trends for Marketing Professionals," Practice Development Institute's (PDI) Advanced Marketing Symposium 2002, Chicago, IL (January 31, 2002)

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