Presentations ::

Sally Schmidt has made more than 250 presentations at legal industry conferences in the U.S. and internationally:
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"Developing and Administering a Comprehensive Marketing Strategy," NALP 2002 Annual Education Conference, Kansas City, MO (April 10, 2002)

"How to Motivate Lawyers and Track Results," LMA Southwest Chapter meeting, Phoenix, AZ (March 26, 2002)

"How to Motivate Lawyers and Track Results," ALA Beehive Chapter meeting, Salt Lake City, UT (March 19, 2002)

"Development of a Client Service Program," ALA Nutmeg Chapter Marketing Workshop, Windsor Locks, Connecticut (March 15, 2002)

"Delighting Your Clients: Strategies for Retaining and Expanding Client Relationships," Meritas Annual Meeting, LaJolla, CA (March 9, 2002)

"Measuring Your Marketing ROI," LMA Mid-Atlantic chapter meeting, Washington, D.C. (February 9, 2002)

"Hiring Trends for Marketing Professionals," Practice Development Institute's (PDI) Advanced Marketing Symposium 2002, Chicago, IL (January 31, 2002)

"Above All Else, Student and Attorney Development: Expectations, Expertise, and the Expanding Roles of NALP Professionals," National Association for Law Placement's (NALP) End of Season Series, Chicago, IL (January 16, 2002)

"Above All Else, Student and Attorney Development: Expectations, Expertise, and the Expanding Roles of NALP Professionals," National Association for Law Placement's (NALP) End of Season Series, Cleveland, OH (January 15, 2002)

"Building a Small Firm Web Site--Live!," LegalTech, Chicago, IL (November 5, 2001)

"Designing Your Research Project," 6th Annual Law Firm Marketing Directors Institute, New Orleans, LA (November 4, 2001)

"How to Motivate Lawyers and Track Results," Commercial Law Affiliates Marketing Summit, Minneapolis, MN (October 5, 2001)

"Delight Your Clients: How to Provide Exceptional Client Service," Association of Legal Administrators Region 1 Conference, Hershey, PA (September 21, 2001)

"Building Your Marketing Infrastructure: Managing Marketing Resources" and "Marketing to E-Commerce Companies and Other Emerging Markets," Association of Legal Administrators 2001 Annual Conference, Baltimore, MD (May 24, 2001)

"Marketing for Small and Mid-sized Firms," Minnesota Legal Administrators Association Small/Medium Firm Subcommittee Meeting, Minneapolis, MN (May 17, 2001)

"Marketing Principles," National Association for Law Placement (NALP) 2001 Annual Education Conference, Phoenix, AZ (May 3, 2001)

"Internal Consulting Excellence--A Modeling Approach," Legal Marketing Association 2001 Annual Conference, Toronto, Canada (March 23, 2001)

"Practice Group Marketing," at the American Management Association Managing Practice Groups for Performance Profit Conference, Chicago, IL (March 14, 2001)

"Building Your Marketing Infrastructure: Managing Resources for Marketing," Commercial Law Affiliates 2001 Annual Conference, Palm Springs, CA (March 9, 2001)

"Controlling Your Destiny: Marketing Skills for Women Lawyers," William Mitchell College of Law's symposium, Surviving and Thriving: Vital Skills for Women in the Law, St. Paul, MN (November 4, 2000)

"Elements of a Successful Marketing Plan," Professional Services Marketing Association meeting, Dallas, TX (May 31, 2000)

"Knowledge Management: Develop Effective Marketing Materials," 2000 Association of Legal Administrators Educational Conference, Denver, CO (May 9, 2000)

"Staffing the Law Firm Marketing Department," 2000 Association of Legal Administrators Educational Conference, Denver, CO (May 8, 2000)

"Building a Marketing Department," Legal Marketing Association's Annual Conference, Palm Springs, CA (March 17, 2000)

"Successful Industry Group Marketing," Commercial Law Affiliates' Annual Meeting, Bal Harbour, FL (March 2, 2000)

"Marketing for New Lawyers," Minnesota Defense Lawyers Association's "Brown Bag" Trial Techniques Series, Minneapolis, MN (November 12, 1999)

"Client Relations: It's a Team Effort," Sarasota County Bar Association's October Meeting, Sarasota, FL (October 28, 1999)

"Niche Marketing," Association of Legal Administrators Region 6 Educational Conference, Scottsdale, AZ (September 18, 1999)

"Law Firm Marketing for the Year 2000," Defense Research Institute's Law Office Economics Seminar, Chicago, IL (June 11, 1999)

"Improving Associate Retention" and "Industry Group and Niche Marketing: What's Hot," Ninth Annual Membership Meeting of Commercial Law Affiliates, San Antonio, TX (March 11, 1999)

"Out-of-the-Box Thinking: Rising to the Cutting Edge of Law Firm Marketing," Legal Marketing Association Wisconsin Chapter Meeting, Milwaukee, WI (October 22, 1998)

"Training Lawyers to Market," Association of Legal Administrators Region 5 Conference, Edmonton, AB, Canada (September 19, 1998)

"Marketing for the Non-marketing Manager," Annual Educational Conference of the Toronto Law Office Management Association, Alliston, ON (September 17, 1998)

"How the Marketing Landscape is Changing (and What You Can Do About It)," Minnesota Law & Technology Show '98, Minneapolis, MN (September 2, 1998)

"Developing New Business By Nurturing Existing Clients" and "Can We Talk?--Using Client Surveys to Find Out What Your Clients Really Think," Solo & Small Firm Day '98 sponsored by the American Bar Association's General Practice, Solo and Small Firm Section, Toronto, Canada (July 31, 1998)

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