Presentations ::

Sally Schmidt has made more than 250 presentations at legal industry conferences in the U.S. and internationally:
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"Ethics in Marketing: Rules v. Reality," Legal Marketing Association's 1991 Regional Conference "Marketing Smart: Strategies For a Changing Environment," Chicago, IL (October 31, 1991)

"Marketing Budgets," American Bar Association's 1991 Annual Meeting, Law Practice Management Section, Atlanta, GA (August 8, 1991)

"Using Existing Clients to Develop New Business," Massachusetts Continuing Legal Education's "From Mistmaking to Rainmaking: Brainstorming about Business Development With the Experts," Boston, MA (July 19, 1991)

"Measuring Client Satisfaction," American Marketing Association Professional Services Marketing Group Meeting, Cleveland, OH (May 23, 1991)

"Law Firm Marketing," Association of Legal Administrators Cleveland Chapter's Managing Partner Dinner, Cleveland, OH (May 22, 1991)

"Budgeting, Accounting and Controlling the Cost of Marketing," 1991 Association of Legal Administrators Educational Conference, Nashville, TN (April 17, 1991)

"What My Clients Should Know About My Practice" and "Building a Specialty Practice," Institute of Continuing Legal Education's "Marketing Today to Insure Success in the '90s," Dearborn (April 4, 1991)

"Building a Marketing Framework," "Marketing Plans for Individual Attorneys" and "Holding on to Your Clients in the Increasingly Competitive Marketplace," Law Journal Seminars Fifth Annual Symposium "Marketing for Law Firms: 1991," New York (March 21, 1991)

"Getting Comfortable With Marketing," South Carolina Bar Association Mid-Year Meeting, Columbia, OH (January 26, 1991)

"Niche Marketing: Practice," Second International Conference on Legal Services Marketing sponsored by the American Bar Association and the Legal Marketing Association, San Francisco, CA (October 26, 1990)

"How to Promote Your Law Practice," American Bar Association's 1990 Annual Meeting, Young Lawyers Division, Chicago, IL (August 5, 1990)

"Marketing the Specialty Practice or Practice Area" and "How to Create Effective External Communications," 19th Annual Law Office Management Institute, Minneapolis, MN (July 17 and 18, 1990)

"How Librarians Can Play a Role in Marketing," American Association of Law Libraries Annual Conference, Minneapolis, MN (June 17, 1990)

"Client Surveys: New Tools for the '90s," Law Firm Profit Report's "Second Annual Law Firm Profitability Summit," New Orleans, LA (June 8, 1990)

"The Client Service Advantage," Cincinnati Bar Association Seminar "Marketing Your Law Practice," Cincinnati, OH (May 11, 1990)

"The Role of Marketing in the Law Firm of the 1990s" and "Strategic Planning: Strategies Implementation," Legal Marketing Association's 1990 Regional Conference, Chicago, IL (May 3, 1990)

"Introduction to Marketing" and "Sources and Systems for Market Research," 1990 Association of Legal Administrators Educational Conference, San Francisco, CA (April 5, 1990)

"Laying the Groundwork," "How Small Firms Can Market Effectively on Limited Budgets," "Marketing Plans for the Individual Attorney" and "What's New in Marketing Techniques," Law Journal Seminars Program "Marketing for Law Firms: 1990," New York (March 19 and 20, 1990)

"Creating a Results-Oriented Marketing Program," State Bar of Wisconsin Mid-Winter Convention, Milwaukee, WI (January 18, 1990)

"Business Development for Women Lawyers" and "Marketing for the Legal Profession," California Lawyer's "Law Forum '90," Los Angeles, CA (December 12, 1989)

"Marketing From the Professional's Point of View," American Academy of Matrimonial Lawyers Annual Meeting, Chicago, IL (November 4, 1989)

"Tips for Effective Law Firm Marketing: Marketing Administrators," Altman & Weil's "Law Firm Marketing for the 1990s," Los Angeles, CA (October 11, 1989)

"Tips for Effective Law Firm Marketing: Marketing Administrators," Altman & Weil's "Law Firm Marketing for the 1990s," Philadelphia, PA (September 27, 1989)

"Tips for Effective Law Firm Marketing: Marketing Administrators," Altman & Weil's "Law Firm Marketing for the 1990s." New York, NY (September 26, 1989)

"Advertising for Greater Profits: Brochures," Law Firm Profit Report's "First Annual Law Firm Profitability Summit," Las Vegas, NV (June 5 and 6, 1989)

"Making Sense Out of Marketing" and "Client Surveys and Audits," Illinois Legal Times and Sally Schmidt Consulting Seminar "Marketing the Small and Mid-Sized Law Firm," Chicago, IL (May 11, 1989)

"Following Up and Measuring Success," Law Journal Seminars Program "Marketing for Law Firms: 1989," New York, NY (March 13 and 14, 1989)

"Developing Effective Printed Materials" American Bar Association and the Legal Marketing Association's Program," Beyond the Brochure: An International Conference on Legal Services, San Francisco, CA (November 17 and 18, 1988)

"Law Office Marketing and Long-Range Planning," 1988 Association of Legal Administrators Educational Conference, Chicago, IL (May 3, 1988)

"The Marketing of Legal Services," University of Quebec Program "Le Marketing Des Services Professionals," Montreal, Quebec (April 13, 1988)

"Marketing Plans for Individual Lawyers, Boutiques, Departments or Practice Areas" and "New Marketing Techniques," Law Journal Seminars Program "Marketing for Law Firms: 1988," New York (March 21 and 22, 1988)

"The In-House Marketing Director: An Essential Position in the Prosperous Firm of the '90s," Practicing Law Institute Program "Managing the Medium-Sized Law Firm," San Francisco, CA (December 15, 1987)

"The In-House Marketing Director: An Essential Position in the Prosperous Firm of the '90s," Practicing Law Institute Program "Managing the Medium-Sized Law Firm," New York, NY (November 10, 1987)

"Emerging Trends in Law Firm Administration: Marketing," Legal Assistant Management Association's Third Annual Conference, New Orleans, LA (November 4, 1987)

"How to Develop a Law Firm Brochure," Minnesota State Bar Association Seminar "How to Market Your Law Firm," Minneapolis, MN (August 21, 1987)

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