Presentations ::

Sally Schmidt has made more than 250 presentations at legal industry conferences in the U.S. and internationally:
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"Marketing Your Law Firm Professionally and Ethically: What Works and What Doesn\'t," Federation of Insurance & Corporate Counsel Mid-winter Meeting, Kapalua, Maui (March 2, 1994)

"Client Surveys and Focus Groups," Association of Legal Administrators/The Greater Chicago Chapter Meeting, Chicago, IL (February 8, 1994)

"Marketing: The Early Years," Law Practice Class of William Mitchell College of Law, St. Paul, MN (February 2, 1994)

"Ten Marketing Techniques That Are Always Good Ideas," William Mitchell College of Law Alumni/ae Association Winter Luncheon, St. Paul, MN (January 27, 1994)

"Current Marketing Trends," Minnesota Legal Administrators Association Meeting, Minneapolis, MN (January 11, 1994)

"Marketing Systems and the Administrator\'s Role," Association of Legal Administrators Region 4 Annual Educational Conference, New Orleans, LA (September 18, 1993)

"Marketing the Intangible: When Clients Are Buying You," American Marketing Association Chapter Meeting, Madison, WI (September 14, 1993)

"What Do Your Clients Really Think?," American Bar Association Law Practice Management Section\'s 1993 Annual Meeting, New York, NY (August 8, 1993)

"Marketing Techniques: What Works and What Doesn\'t," Vancouver Association of Legal Administrators General Dinner Meeting, Vancouver, Canada (June 22, 1993)

"Client Surveys: The Best Way to Keep Clients and Expand Their Business," "Career Advancement Techniques for Marketing Professionals," "How Small Firms Can Get Big Results," "Cross-Marketing: The Easiest, Least Threatening, Most Profitable and Most Ignored Form of Marketing" and "Marketing Plans for Individual Lawyers: What To Do When Management Turns on the Pressure," Law Journal Seminars-Press Seventh Annual Symposium on "Marketing for Law Firms: 1993," New York (May 20 and 21, 1993)

"Conducting a Law Firm Image Study," Legal Marketing Association\'s Seventh Annual Conference "Forecasting the Future: Leadership in Legal Services Marketing," San Francisco, CA (March 12, 1993)

"Law Firm Marketing--The Big Picture," "Marketing Strategies and Putting Them Into Action," and "Service Quality--The U.S. Perspective," 1993 New Zealand Law Conference, Wellington, New Zealand (March 3 and 4, 1993)

"What the Future Holds for Law Firm Marketing," and "Where Do We Want To Go?" American Bar Association and The Institute on Law Firm Management\'s "Advanced Marketing Workshop for Law Firms: Putting Theory into Action," Ann Arbor (February 19 and 20, 1993)

"Effective and Cost-Effective Marketing Techniques," Middlesex Family Lawyers Association Conference, London Ontario, Canada (October 31, 1992)

"The ABC\'s of Marketing the Law Firm," Association of Legal Administrators Annual Region 3 Educational Conference, Milwaukee, WI (October 8, 1992)

"Internal Resources Databases--Add Punch to Your Marketing Efforts" and "Fast Track Marketing Planning --Avoiding the Mire: The Over 25 Lawyer Firm," Institute of Continuing Legal Education\'s 21st Annual Institute on Law Firm Management, Denver (July 14, 1992)

"The ABCs of Marketing Your Law Firm," 1992 Association of Legal Administrators Educational Conference, Atlanta, GA (April 14, 1992)

"How to Hire--and Keep--a Marketing Director," "How to Be a Marketing Director Who Lasts," "Putting the Marketing Plan into Action," "Money Isn\'t Everything: Marketing on a Limited Budget" and "How Small Firms Can Win Big Clients," Law Journal Seminars Sixth Annual Symposium "Marketing for Law Firms: 1992," New York (March 19 and 20, 1992)

"Client Feedback: The Key to Service Quality," Legal Marketing Association\'s Sixth Annual Conference "Quality Service: The Client Perspective," Dallas, TX (March 13, 1992)

"Ethics in Marketing: Rules v. Reality," Legal Marketing Association\'s 1991 Regional Conference "Marketing Smart: Strategies For a Changing Environment," Chicago, IL (October 31, 1991)

"Marketing Budgets," American Bar Association\'s 1991 Annual Meeting, Law Practice Management Section, Atlanta, GA (August 8, 1991)

"Using Existing Clients to Develop New Business," Massachusetts Continuing Legal Education\'s "From Mistmaking to Rainmaking: Brainstorming about Business Development With the Experts," Boston, MA (July 19, 1991)

"Measuring Client Satisfaction," American Marketing Association Professional Services Marketing Group Meeting, Cleveland, OH (May 23, 1991)

"Law Firm Marketing," Association of Legal Administrators Cleveland Chapter\'s Managing Partner Dinner, Cleveland, OH (May 22, 1991)

"Budgeting, Accounting and Controlling the Cost of Marketing," 1991 Association of Legal Administrators Educational Conference, Nashville, TN (April 17, 1991)

"What My Clients Should Know About My Practice" and "Building a Specialty Practice," Institute of Continuing Legal Education\'s "Marketing Today to Insure Success in the \'90s," Dearborn (April 4, 1991)

"Building a Marketing Framework," "Marketing Plans for Individual Attorneys" and "Holding on to Your Clients in the Increasingly Competitive Marketplace," Law Journal Seminars Fifth Annual Symposium "Marketing for Law Firms: 1991," New York (March 21, 1991)

"Getting Comfortable With Marketing," South Carolina Bar Association Mid-Year Meeting, Columbia, OH (January 26, 1991)

"Niche Marketing: Practice," Second International Conference on Legal Services Marketing sponsored by the American Bar Association and the Legal Marketing Association, San Francisco, CA (October 26, 1990)

"How to Promote Your Law Practice," American Bar Association\'s 1990 Annual Meeting, Young Lawyers Division, Chicago, IL (August 5, 1990)

"Marketing the Specialty Practice or Practice Area" and "How to Create Effective External Communications," 19th Annual Law Office Management Institute, Minneapolis, MN (July 17 and 18, 1990)

"How Librarians Can Play a Role in Marketing," American Association of Law Libraries Annual Conference, Minneapolis, MN (June 17, 1990)

"Client Surveys: New Tools for the \'90s," Law Firm Profit Report\'s "Second Annual Law Firm Profitability Summit," New Orleans, LA (June 8, 1990)

"The Client Service Advantage," Cincinnati Bar Association Seminar "Marketing Your Law Practice," Cincinnati, OH (May 11, 1990)

"The Role of Marketing in the Law Firm of the 1990s" and "Strategic Planning: Strategies Implementation," Legal Marketing Association\'s 1990 Regional Conference, Chicago, IL (May 3, 1990)

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