Marketing Strategist or Marketing Manager ::

Marketing Strategist or Marketing Manager

Minneapolis, Minnesota

Commensurate with experience

Chief Operating Officer (direct) and Marketing Committee (indirect)

Greene Espel, a litigation boutique law firm of the highest caliber, seeks an ambitious and self-sufficient Marketing Strategist to drive the firm’s marketing functions under the direction and supervision of the firm’s Chief Operating Officer and Marketing Committee. The position will require a highly enthusiastic, hard-working and well-rounded individual who can contribute in many different areas, from RFP’s to website development to public relations. This is a very hands-on position (e.g., coordinating holiday cards) but will have the opportunity to provide strategic direction (e.g., leading a firm website redesign). The firm encourages professional development and growth.

• PROPOSALS: Manages the firm’s RFP submission process, including drafting responses, coordinating attorney involvement, and maintaining proposal archive for ongoing reference.
• MARKETING AND BUSINESS DEVELOPMENT STRATEGY: Works with full attorney group to identify firm marketing and business development goals, and develop corresponding strategy. Analyzes marketing and business development opportunities and makes recommendations to attorney group and Marketing Committee. Works with attorneys to develop and implement individual marketing and business development plans.
• MARKETING COMMITTEE SUPPORT: Works with Marketing Committee to execute firm marketing and business development strategy. Sets up, plans, and attends Marketing Committee meetings; takes minutes, including action items; follows-up with Committee members on assigned tasks.
• GETTING NEWS OUT: Attends monthly attorney meetings and meets quarterly with attorneys to gather newsworthy items for potential press releases, periodical announcements, or website updates. Maintains mailing list of legal news contacts and submits press releases or firm announcement items, as directed. Shares newsworthy updates within the firm.
• WEB SITE: Keeps website regularly updated by working with attorneys on bios and practice area descriptions; makes recommendations for areas of improvement. Serves as liaison with web-design company for all website needs.
• RECOGNITION: Manages all firm submissions for organizations such as Super Lawyers, Chambers USA, Benchmark Litigation, Best Lawyers, Best Law Firms, etc.
• ONLINE PRESENCE: Monitors and improves Greene Espel’s online presence. Sets up Google Alerts, reviews Law360, Courthouse News Services, and local media for firm, attorney, and key client mentions; distributes results as appropriate. Responsible for developing and curating Greene Espel’s social media presence.
• BUDGETING: Works with Chief Operating Officer and Marketing Committee to set yearly budget; prepares regular budget variance reports, along with status updates.
• CRM: Manages firm CRM system. Ensures data quality by developing and implementing policies and procedures for improving data integrity. Leads firm-wide promotion of CRM as a business development and practice management tool including providing one-on-one and group training and coaching. Leads all upgrades and refresher training of CRM; including updating training programs and materials and providing end-user training for staff, attorneys and LAAs as appropriate. Serves as liaison with IT and Aderant to oversee and manage application programming, maintenance, and troubleshooting technical issues. Collaborates with attorneys to create and manage marketing lists.
• EVENTS: Manages firm events and other client-facing activities, both on and off-site, including client dinners, special events, seminars, visits and internal marketing-related events.
• PRACTICE AREA GROUP SUPPORT: Sets up, attends and participates in practice area meetings to discuss marketing and business development programs and initiatives; takes minutes, including action items; follows-up with practice area participants on assigned tasks.
• CLIENT RESEARCH: Performs market research on prospective and existing clients.
• MARKETING COACHING AND TRAINING: Develops and implements firm core curriculum. Sets up and teaches marketing and business development education training sessions. Sets up and leads individual coaching sessions to discuss core curriculum and individual marketing and business development plans; follows-up with participants on progress.
• CLE MATERIALS: Prepares material for attorney CLEs and other speaking opportunities, including PowerPoint presentations.
• MARKETING PIECES: Coordinates development of marketing pieces; acts as liaison with design companies.
• ARCHIVE: Maintains file (hard copy and/or electronic) of all news articles involving firm attorneys or firm cases. Maintains marketing exemplar file, coordinates reprints of articles, ads, etc.
• LMA: Actively participates in LMA.

• BA/BS degree
• An interest in marketing and communications
• Tremendous enthusiasm
• Great people skills
• A love of writing and written presentation
• Attention to detail and excellent organizational and project management skills
• Proficiency in Microsoft Office programs, including PowerPoint
• Ability to work under pressure and prioritize effectively, meet multiple deadlines and work on multiple projects at the same time; work independently and as a team member; anticipate needs and problem solve effectively
• Professional manner and demeanor.
• Frequent sitting, walking and handling of objects (manual dexterity) during the workday. Occasional standing. May need to move and/or lift items up to 20 pounds.

About the firm:

Greene Espel was founded in 1993 to provide dispute resolution, litigation, and counseling services. The firm offers a demanding but fun and fair environment. The firm’s attorneys have distinguished themselves academically, in judicial clerkships, and in private and governmental practice. Since the firm’s founding, Greene Espel has cultivated a reputation for quality and integrity in the legal community, including among opposing counsel and judges.

Schmidt Marketing has been retained to conduct this search. Interested and qualified candidates should e-mail their resume, in strictest confidence, to Ryan Kovich.

Schmidt Marketing, Inc.
P.O. Box 24198
Edina, Minnesota 55424