Schmidt Marketing

Presentations

Sally Schmidt has made more than 250 presentations at legal industry conferences in the U.S. and internationally:
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"Marketing Strategies and Measuring Results," North Carolina Association of CPAs 2004 Small Business Forum, Greensboro, NC (June 24, 2004)

"Practice Area or Industry Focus? Developing Effective Marketing Strategies," Legal Marketing Association Rocky Mountain Chapter, Denver, CO (June 8, 2004)

"Marketing Through Career Stages," Midwest Regional Conference for Women in the Law, Minneapolis, MN (April 22, 2004)

"Practice Group or Niche Marketing: Developing Strategies and Plans," LMA Los Angeles Chapter, Los Angeles, CA (January 15, 2004)

"Trends in Law Firm Marketing," LMA Minnesota Chapter, Minneapolis, MN (September 17, 2003)

"Marketing: What You Should Do," Minnesota Institute Legal Education, Minneapolis, MN (April 29, 2003)

"Developing and Administering a Comprehensive Marketing Strategy for Recruiting," NALP 2003 Annual Education Conference, Orlando, FL (April 24, 2003)

"Improving and Managing Client Relationships," South Carolina Bar/South Carolina Women Lawyers Association, Columbia, SC (April 11, 2003)

"Latest Trends in Law Firm Branding and Marketing," Lex Mundi Marketing Forum 2002, Quebec City, Quebec, Canada (August 23, 2002)

"Measuring the Results of Your Marketing Investment," LMA Wisconsin Chapter, Milwaukee, WI (June 4, 2002)

"Marketing, Client Relations and Client Service," Minnesota Institute of Legal Education, Minneapolis, MN (May 13, 2002)

"How to Turn Newsletter Subscribers into Firm Clients," Employment Law Editors Meeting, San Antonio, TX (May 3, 2002)

"Developing and Administering a Comprehensive Marketing Strategy," NALP 2002 Annual Education Conference, Kansas City, MO (April 10, 2002)

"How to Motivate Lawyers and Track Results," LMA Southwest Chapter meeting, Phoenix, AZ (March 26, 2002)

"How to Motivate Lawyers and Track Results," ALA Beehive Chapter meeting, Salt Lake City, UT (March 19, 2002)

"Development of a Client Service Program," ALA Nutmeg Chapter Marketing Workshop, Windsor Locks, Connecticut (March 15, 2002)

"Delighting Your Clients: Strategies for Retaining and Expanding Client Relationships," Meritas Annual Meeting, LaJolla, CA (March 9, 2002)

"Measuring Your Marketing ROI," LMA Mid-Atlantic chapter meeting, Washington, D.C. (February 9, 2002)

"Hiring Trends for Marketing Professionals," Practice Development Institute\'s (PDI) Advanced Marketing Symposium 2002, Chicago, IL (January 31, 2002)

"Above All Else, Student and Attorney Development: Expectations, Expertise, and the Expanding Roles of NALP Professionals," National Association for Law Placement\'s (NALP) End of Season Series, Chicago, IL (January 16, 2002)

"Above All Else, Student and Attorney Development: Expectations, Expertise, and the Expanding Roles of NALP Professionals," National Association for Law Placement\'s (NALP) End of Season Series, Cleveland, OH (January 15, 2002)

"Building a Small Firm Web Site--Live!," LegalTech, Chicago, IL (November 5, 2001)

"Designing Your Research Project," 6th Annual Law Firm Marketing Directors Institute, New Orleans, LA (November 4, 2001)

"How to Motivate Lawyers and Track Results," Commercial Law Affiliates Marketing Summit, Minneapolis, MN (October 5, 2001)

"Delight Your Clients: How to Provide Exceptional Client Service," Association of Legal Administrators Region 1 Conference, Hershey, PA (September 21, 2001)

"Building Your Marketing Infrastructure: Managing Marketing Resources" and "Marketing to E-Commerce Companies and Other Emerging Markets," Association of Legal Administrators 2001 Annual Conference, Baltimore, MD (May 24, 2001)

"Marketing for Small and Mid-sized Firms," Minnesota Legal Administrators Association Small/Medium Firm Subcommittee Meeting, Minneapolis, MN (May 17, 2001)

"Marketing Principles," National Association for Law Placement (NALP) 2001 Annual Education Conference, Phoenix, AZ (May 3, 2001)

"Internal Consulting Excellence--A Modeling Approach," Legal Marketing Association 2001 Annual Conference, Toronto, Canada (March 23, 2001)

"Practice Group Marketing," at the American Management Association Managing Practice Groups for Performance Profit Conference, Chicago, IL (March 14, 2001)

"Building Your Marketing Infrastructure: Managing Resources for Marketing," Commercial Law Affiliates 2001 Annual Conference, Palm Springs, CA (March 9, 2001)

"Controlling Your Destiny: Marketing Skills for Women Lawyers," William Mitchell College of Law\'s symposium, Surviving and Thriving: Vital Skills for Women in the Law, St. Paul, MN (November 4, 2000)

"Elements of a Successful Marketing Plan," Professional Services Marketing Association meeting, Dallas, TX (May 31, 2000)

"Knowledge Management: Develop Effective Marketing Materials," 2000 Association of Legal Administrators Educational Conference, Denver, CO (May 9, 2000)

"Staffing the Law Firm Marketing Department," 2000 Association of Legal Administrators Educational Conference, Denver, CO (May 8, 2000)

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