Book: Business Development
Business Development for Lawyers: Strategies for Getting and Keeping Clients Sally's most recent book, written to help lawyers improve their personal marketing efforts, has received rave reviews. Here is a sampling: From Legal Information Alert:
To anyone in the know, Sally Schmidt is legal marketing. Business Development for Lawyers: Strategies for Getting and Keeping Clients is your own personal one-on-one consulting session with Schmidt. This is one "how-to" book you definitely need to add to your required reading list.
The book is thoughtfully arranged and easy to follow. Schmidt's advice is as logical as it is practical. Lawyers are not the only ones who can benefit from her wisdom, in fact, if you delete the legal references, any specialty can put each piece of marketing wisdom into practice.
From Of Counsel:
In her latest book, Schmidt shows why she's one of the best in the business.
In 16 chapters, Business Development offers readers a blueprint for generating new business and retaining and, importantly, satisfying existing clients. Virtually everything in the book steers lawyers and law firm CMO's to one crucial goal: differentiation.
A blueprint for generating new business and retaining and, importantly, satisfying existing clients.... Two thumbs up.
From The Marcus Letter:
The fact is that not everybody who writes a book on marketing, including (and maybe especially -- academics) really understands the subject, and not everyone who understands the subject writes a book on it. We get lucky when somebody who understands writes a book on professional services marketing, and a good one at that. And so, fortunately, we come to Sally Schmidt, and her new book Business Development for Lawyers....In the morass and fog of foolish words and obfuscation about this difficult subject, Sally's new book is a beacon.
From Law Practice Magazine:
I'm glad Schmidt selected the book title she did, because it's easy to hide behind passive marketing efforts. The best strategy won't get results without the personal, one-on-one business development commitments of the lawyers. In Business Development for Lawyers, Schmidt has taken her wealth of experience and distilled it into a very readable and practical book.
From Women Rainmakers bLAWg:
[Business Development for Lawyers]...provides excellent practical, detailed advice. It addresses many possible ways to develop business, including writing, speaking, being involved with professional organizations, responding to RFPs, networking, seeking referrals and cross-selling. Worth reading cover to cover (if you have the time and inclination) or having on your bookshelf as a reference tool to consult when you are engaged in a specific marketing activity. From Law Marketing Portal:
Business Development for Lawyers is ideal for those attorneys who are not quite certain as to how they want to establish their brand and build relationships. Each section or chapter concisely describes strategies and tactics with just enough detail to speak to the personal preferences of the reader, yet leaving the attorney enough room to implement according to his or her own personal style. Whether an attorney is an accomplished rainmaker or a relative newcomer to business development, I would recommend Business Development for Lawyers. It is a solid, useful book.
Read a full online review of Sally's book from Of Counsel, Law Marketing Portal,
The Marcus Letter, and Law Practice. For further information, or to order the book, please visit the publisher's Web site. |
